Using too many colors, clashing colors, or the wrong color (lime green or pale yellow, for example) will make your website look messy, and make your content difficult to digest.
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There are free tools online, such as the WebAIM contrast checker, which you can use to make sure your font color meets readability standards!
Make sure your font color stands out clearly against your background color, so that it’s easy to read. When you’re choosing colors for your fonts, only pick one or two brand colors that truly represent you or your business to use in your headline or sub-headlines. For example, when you think of Starbucks, what color(s) comes to mind? Most likely it’s the green that you see in their logo and on their website. 5: Don’t Use Too Many Font ColorsĬolor is a powerful branding tool. The Anton font is far too heavy to use across your whole site – luckily, Google Fonts shows you popular pairings to help you find the best matching font. When in doubt, these are the font design you can always turn to: The purpose of your website content is to deliver useful information about your product or service offerings to your readers, so readability is very important here. Picking a font design for your main content is very different from choosing a font for your title, headline, or logo. While these tacky fonts have their place in fun and hobby websites, please don’t use them on your website if you want to look professional. It’s a font you’d expect to see as the title of an Egyptian mummy movie, and not adorning a financial planning website. Depending on the design you choose, your font will give off a different impression of your website and your brand.įor example, the font “Papyrus” makes you think of ancient civilizations. It might be something you want to use on your kid’s birthday party invitation, but tacky and funky fonts have no place on any websites that want to be taken seriously.Įach font design has its own personality. Using the infographic guide above, which fonts do you think are suitable for your website?ħ Deadly Sins of Choosing a Font for Your Website 1: Don’t Use Tacky Fonts The font looks professional, and can send off the right subconscious signals to millennials looking for financial advice. It has clean lines with a classic curve design, striking a good balance between new (modern and progressive) and old (trustworthy and responsible). We picked Aller (by Font Squirrel) as a solid font design for this new age financial planning business tailored to millennials. Which fonts would be your top choice to meet these criteria? This gives off a sense of modernism and progressiveness (see the fonts in the right-hand side of the infographic above). Progressive & Modern: You want to choose a font with clean lines, a thinner weight, and more minimalistic design.Responsible & Trustworthy: You want to choose fonts that have a traditional heritage – like Trajan or Times New Roman – that give off a sense of history.So, how do you pick a font design that reflects those characteristics?
Instead, you want to project the idea that you can connect with younger, wealthier clients – your ideal target market.
You probably want to appear responsible, trustworthy, progressive, and modern, because millennials most likely aren’t looking for old-school financial planners. When they visit your website, what kind of first impression do you want to make? Your ideal client group is millennials with good paying jobs, who are just starting to invest and plan for their futures. It’s always worth checking small details like this!
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Which weight would look best on your website?Īs an example, the font style Cedarville Cursive is a beautiful handwritten script – but the uppercase “G” may not be to your liking, or you may prefer the traditional ampersand rather than the simple plus icon used.What do the characters look like? For example, are numbers and punctuation easy to read in this font?.What do the uppercase and lowercase letters look like?.4: Put Your Font Through Its Pacesīefore you commit to a font, see how it looks in all its different forms, sizes, and weights (the weight of a font determines how thick or thin the lines are). Always choose an easy to read font for longer copy. Some fonts, such as dense, blocky styles or quirky handwritten designs, can be tricky to read when overused on a webpage – for this reason, they usually work best as heading fonts. This font looks nice, but it's very hard to read!
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